In The Back of My Mind I hear My Conscience Call (Collect)
The last two platinum selling hip-hop artists sold over million copies of approximately 11 seconds of their jam. “Hustlin” and “Chain Hang Low”: plat with ring tones. I thought this was a writer clownin’ on record sales at first. I was very wrong. Album sales are suffering from lack of stamina and substance as well as free access to music via the Internet. The ring tone is the perfect solution to this problem and that is probably the most horrible sentence I have ever had to write. The move from 60 minutes of dope to 11 seconds of catchy is a red flare warning us about the disconcerting deterioration of albums.
Long gone is the standard ideal of cohesion, of a record full of streaming themes, contexts or story lines. With the internet offering music free, early albums are approached with a more skeptical ear. The audience caught on quick to this issue and even die hard album collectors were like “fuck the artist I’ll take the 5 songs I like for free.” Enter the era of the 2 single label puppet equipped with just enough charisma to earn celebrity status for half a year and a systematically constructed reputation to be forgotten in half that time. The emphasis moves from record to enhanced image production filtered into mega singles surrounded by low budget filler. Increasingly slim records sales are complimented by other tools of marketing such as clothing lines and liquor companies (advertised in videos) and the golden child of all instant gratification ADHD marketing – the ring tone.
The positive side of the ring tone records sales is that it may symbolize the initial moment of ironic collapse of the very industry that initiated much of the problem. Mainstreaming of Hip-Hop and the emphasis on material wealth has begun to envelop the heart of music’s dignity. It is clear that the gluttony of the labels and their willing artists has entered a self destructive phase: a slow process of lessened profit, significance and ability. However, while the bombs are self-imploding in the enemy castle the ensuing chaos is a moment of warning (look at Ghostface and Lupe Fiasco- this is happening to everyone, not just wack artists). We as consumers must re-establish the need for quality products by continuing to let the garbage become more obsolete while putting money into quality music. Make decisions about what you consume for free and what you deem worthy of purchasing. Hip-Hop is about community and paying for albums (good albums) is like contributing to the cause you are a part of; a cause that will benefit everyone who shares the ideals of the community.
*Disclaimer: I have bought many ring tones myself including “Grindin”, “It Ain’t Hard to Tell” and “Around the Way Girl”- $6.99 well spent.
2:58 am on November 18th, 2006
radio raheem!
3:27 am on November 19th, 2006
haha Radio Raheim
9:58 am on November 19th, 2006
i think you’re bang on the money.
you should read bob lefsetz (spelling?) on this issue – hip hop sales are declining… and i think it’s for most of the reasons you’re talking about.
11:08 am on November 20th, 2006
You nailed it on the head dude, There is so much hip pop out there for the 10 second attention span generation. I too listen with skeptical ears as the hip hop industry spits out beat after careless thoughout beat to make the paper. Bring back the 90′s masterpieces (to many to list)
6:56 pm on November 21st, 2006
The album is dying, though. It’s a product of a very specific physical delivery format – the 45 – and that format and its direct offspring the audio cassette and compact disc are rapidly approaching irrelevance. Hip hop is young enough that 45s, cassettes and CDs are all we’ve ever known, so the transition into an all-digital music delivery landscape is challenging, but the solution is not to continue to pretend that albums are ideal.
Albums may, in fact, restrict some artists. If an artist (or act) didn’t have to record seven to ten filler tracks and could just focus on the five bangers, there’d be less overhead and thus less debt to the record company. This would lead, eventually, tortuously, to greater musical integrity. Marginal, perhaps, but perhaps also reversing the lamentable trend of commodification.
How was music delivered before there were 45s? Singles. And before there were singles? Live performance and radio broadcast. Streaming, user-programmed internet radio, downloads, incentivized remixes… the way music will be sold in the future will be radically different from the way it is sold today. Perhaps you won’t be able to sell the song itself over traditional channels, but you’ll be able to sell ringtones or the Pro Tools files so users can create their own remixes. Reducing the costs to license samples could expand the audience for legal samples and make online music that much more vital.
Who knows, really? The point is: The Album is dead. Long live The Music!
10:45 pm on February 5th, 2009
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6:45 am on March 9th, 2009
希望大家都會非常非常幸福~「朵朵小語‧優美的眷戀在這個世界上，最重要的一件事，就是好好愛自己。好好愛自己，你的眼睛才能看見天空的美麗，耳朵才能聽見山水的清音。好好愛自己，你才能體會所有美好的東西，所有的文字與音符才能像清泉一樣注入你的心靈。好好愛自己，你才有愛人的能力，也才有讓別人愛上你的魅力。而愛自己的第一步，就是切斷讓自己覺得黏膩的過去，以無沾無滯的輕快心情，大步走向前去。愛自己的第二步，則是隨時保持孩子般的好奇，願意接受未知的指引；也隨時可以拋卻不再需要的行囊，一路雲淡風輕。親愛的，你是天地之間獨一無二的旅人，在陽光與月光的交替之中瀟灑獨行....